OUR STORY 2018-04-02T15:02:57+00:00

Our Story

Alex & Co. enjoys a long and full history rooted in fine European jewelry design and a passion for creating unrivaled custom jewelry.

  • Where it All Started

    Where it All Started

    At the age of 15 of Alex, encourage by his mother, enrolled at the school of design to learn the art of jewelry making.

  • The American Dream

    The American Dream

    After completing his training as a Jeweler, Alex immigrated from Europe with his family to the Boston in search of better opportunities. After a few days of riding the elevator at the Jeweler’s building in downtown Boston, Alex received his first job.

  • The Beginning of a Family Business

    The Beginning of a Family Business

    As time passed, Alex’s abilities became recognized by the jewelry community and he was asked to join Robert Eyges Jewelers of Chestnut Hill as an independent in-house designer, under the name Design Jewelry, Inc. The demand for Alex’s designs began to grow and his father Boris, came to support him at the jewelers bench.

  • Dedicated to the Craft

    Dedicated to the Craft

    As Design Jewelry Inc. grew, Alex knew it was time to move his company to a dedicated location. With the help of his wife Sofia, Alex opened his first retail store in historic Piccadilly Square under the name of Alex & Co.

  • The Creation of the Customer Experience

    The Creation of the Customer Experience

    After a decade of growth, Alex & Co. made the move to their current Needham St. location, which offered double the showroom floor space and a new on-site cutting edge jewelry manufacturing studio just in the back.With this new studio, Alex could remain close to the showroom and interact with the customers during the design process.

  • A Growing Team

    A Growing Team

    The joy of creating fine custom jewelry eventually spread to Alex’s oldest son, Daniel.

    Formally trained as an apprentice under his father, Daniel learned the standards in jewelry design and manufacturing.

  • A Furry Addition

    A Furry Addition

    Charlie the “guard” dog joined the team!

  • Professional Recognition

    Professional Recognition

    Daniel earned his diploma as a graduate Gemologist from the internationally recognized Gemological Institute of America (GIA) and is an Accredited Jewelry Professional.

  • A True Family Business

    A True Family Business

    The team continued to grow with Alex’s younger son, Andrew. After many years of helping out behind the scenes, Andrew showed the same appreciation for fine jewelry and enthusiasm for customer service his family became known for. With his industrial engineering education and business acumen, he has assisted the company’s growth in the manufacturing process, retail showroom, and online presence