I love this store. Alex’s selection of custom-made pieces is exquisite and my wife loved her engagement ring so much that she insisted we go back to Alex for our wedding bands too. He gave us a terrific deal on both purchases and really took the time to explain the various options available. We have come back several times since then to get things resized after we both lost some weight and Alex was always happy to do it and without fail volunteered to clean my wives other pieces for free just to give them that extra shine.

I seldom write reviews but buying jewelry can be very intimidating to a laymen such as myself. When purchasing anything of value you really have to feel comfortable and trust the experience and knowledge of the person you’re working with. Alex went out of his way to facilitate that trust and he even offered to help us save money by using one material instead of another. It really took me by surprise and I will never go to another jeweler in NYC.

His business is so clearly family run and operated and his wife was so sweet to remember the little details about my bride. As a mixed race couple it is so refreshing to go into a store where everyone treats you so well every time you come in. Alex and company – thank you for setting the bar a little higher for everyone.

Joshua & Hana