After going to some of the chain jewelry stores I was very discouraged and overwhelmed about the whole engagement ring process. Walking into Alex and Co was like a breath of fresh air. My fiance and I got very individual attention with Alex, his wife Sophia, and one of the salespeople helping us talk through what we wanted in my ring and all of the options that were available. They were extremely thoughtful and engaging. They were not pushy at all and truly care about making something that you will love. We discussed our price point and Alex did an outstanding job going through the diamonds he had available that worked for us and educating us on each “C” . Alex was able to combine two of his designs to create a custom design for us.

My fiance went back twice after our initial visit to pick out the final diamond and design and then again to pick up the ring. The whole process was painless and very enjoyable. I recommend Alex and Co for all jewelry needs to all my friends and family and get complimented on my ring often!

Sofya B.