How To Buy An Engagement Ring

Congratulations on this exciting time in your life! We know that the ring you purchase for your sweetheart is one of the most special investments of your life and we are here to assist you in making the process effortless and memorable.

Follow our 6-Step guide to purchase the perfect ring:

STEP 1:
GET AN IDEA OF YOUR SWEETHEART’S JEWELRY STYLE

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Engagement ring styles are abundant and the search can quickly become overwhelming if you aren’t clear on the style you are looking for. To get an idea of your sweetheart’s taste in jewelry, take a look at her other jewelry (take photographs if you can), listen to her comments about her friends’ rings and, if possible, ask her if she has a preference of style, precious metal, and diamond size and shape. Using these insights you can determine if her style is more classic or more modern, and that helps to narrow down your search.
Try and find out her ring size as well!

STEP 2:
USE OUR DIAMOND CALCULATOR TO DETERMINE YOUR BUDGET

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Diamond engagement rings can vary greatly in price, so it’s helpful to determine your price range before you take the next steps in the process. To help you explore your options and see how prices are affected by the diamond’s shape, clarity, color, cut, and carat weight, we have a handy online Diamond Calculator that will show you an approximate diamond value based on the different options you select.

We also understand that purchasing a diamond engagement ring is a sizable investment and we don’t want you to have to compromise on this special purchase because of budget constraints. To enable you the freedom to purchase the perfect ring and pay for it over time, Alex & Company offers 12 Months Interest-Free Financing.

VIEW DIAMOND CALCULATOR

STEP 3:
SCHEDULE AN APPOINTMENT AT ALEX & CO.

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Even if you don’t have an idea of your budget and the style of ring you are looking for, it would be a perfect time to schedule an appointment to allow us to help you explore your options, guide you through the decision-making process, and create the perfect diamond engagement ring for your sweetheart.

When you arrive at Alex & Company you will be warmly welcomed by our highly-trained staff who will take the time to discuss the process with you and get a clear idea of the ring you are looking for. If you don’t yet have a clear idea—don’t worry—we are here to help!

SCHEDULE YOUR APPOINTMENT

STEP 4:
SELECT YOUR DIAMOND

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We want you to feel 100% confident with your decision before you purchase and we believe that begins with being an educated buyer, so we take the time to educate our customers. Our dedicated staff will go beyond the 4Cs—cut, shape, clarity, color, and carat weight—to educate you about diamonds and enable you to truly understand and appreciate the beauty and value of your investment. We will show you an assortment of the finest diamonds available in your price range, so you can compare them side-by-side and see the differences first-hand.

Most retailers and online vendors do not actually own the diamonds they sell. They might claim ownership, but in reality, they source diamonds on the open market, and the quality can be questionable. We have access to more diamonds than you can find through any search engine and we offer the best value for diamonds because our GIA Certified Gemologist and Master Jeweler have years of experience buying stones, and hand selects the highest-quality, most magnificent options to suit all budgets. We carry a large in-house inventory of the most brilliant, well-proportioned, and best in every grade of GIA diamonds available. Every diamond we stock is ethically sourced and conflict-free.

STEP 5:
CUSTOMIZE THE PERFECT RING

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The brilliant diamond you choose deserves an equally beautiful setting and we will gladly guide you on the best setting to complement the diamond shape and size you select. Together, we can explore our in-store signature engagement ring collection and customize every aspect of the design to create the perfect ring for your sweetheart. Once you have your style selected, your diamond picked out, and your ideal setting decided on, we will begin the intricate process of handcrafting your ring with the utmost care and attention to detail.

STEP 6:
ENJOY THE SPECIAL MOMENT

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With your sparkling engagement ring in hand, you will be ready to enjoy this very special moment in your life. We have no doubt that your sweetheart will be overjoyed with your proposal and the care you took to have a ring custom-made just for her.

We also provide a complimentary jewelry appraisal and jewelry insurance quote, as well as detailed after-purchase care, and are always here to answer any further questions you may have.