We want you to feel 100% confident with your decision before you purchase and we believe that begins with being an educated buyer, so we take the time to educate our customers. Our dedicated staff will go beyond the 4Cs—cut, shape, clarity, color, and carat weight—to educate you about diamonds and enable you to truly understand and appreciate the beauty and value of your investment. We will show you an assortment of the finest diamonds available in your price range, so you can compare them side-by-side and see the differences first-hand.
Most retailers and online vendors do not actually own the diamonds they sell. They might claim ownership, but in reality, they source diamonds on the open market, and the quality can be questionable. We have access to more diamonds than you can find through any search engine and we offer the best value for diamonds because our GIA Certified Gemologist and Master Jeweler have years of experience buying stones, and hand selects the highest-quality, most magnificent options to suit all budgets. We carry a large in-house inventory of the most brilliant, well-proportioned, and best in every grade of GIA diamonds available. Every diamond we stock is ethically sourced and conflict-free.