<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
        xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9
        http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">

  <!-- Homepage - Highest Priority -->
  <url>
    <loc>https://alexandcompany.com/</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- Main Static Pages -->
  <url>
    <loc>https://alexandcompany.com/contact-us</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/diamond-education</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/how-to-buy-an-engagement-ring</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/custom-design</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/restyling-process</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- About Us Pages -->
  <url>
    <loc>https://alexandcompany.com/about-us/passionate-family-business</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/about-us/frequently-asked-questions</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/about-us/bespoke-experience</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/about-us/difference</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/about-us/location</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Legal Pages -->
  <url>
    <loc>https://alexandcompany.com/terms-conditions</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/privacy-policy</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/return-policy</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>

  <!-- Blog Section -->
  <url>
    <loc>https://alexandcompany.com/blog</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Product Sections -->
  <url>
    <loc>https://alexandcompany.com/bridal</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/shop</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Services Pages -->
  <url>
    <loc>https://alexandcompany.com/services/repair-restoration</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/services/jewelry-appraisal</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/services/pearl-stringing</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/services/watch-repair</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://alexandcompany.com/services/restoration-gallery</loc>
    <lastmod>2025-12-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!--
  DYNAMIC CONTENT PLACEHOLDERS
  The following routes will be populated dynamically once content is added to Strapi CMS:

  Blog Posts: /blog/{documentId}
  Individual Products: /bridal/product/{productId} and /shop/product/{productId}
  Category Pages: /bridal/{categorySlug} and /shop/{categorySlug}

  To populate these dynamically, you would need to:
  1. Fetch all published blog posts from Strapi API
  2. Fetch all published products from Strapi API
  3. Fetch all product categories from Strapi API
  4. Generate URLs for each content item
  5. Update the sitemap accordingly
  -->

</urlset>
